Reach your full potential as a performer & master any stage you’re on!
There are a multitude of books about the music industry. This is the first to approach it from the live show perspective. It’s a “one of a kind,” and 2 books in 1: a book to improve your live show, and a book to increase your live show revenue.
First, learn to apply Tom Jackson’s Live Music Method so you can become the performer you’ve always wanted to be:
Then, Tom lays out his Live Music Business Principles to show you:
Being onstage is the ultimate rush for most musicians. All the practice & investment of time, energy & money culminates when you walk out onstage.
This book will help you make the most of it!
If you already own Tom’s DVDs, you’ll love the additional material this book covers! Additional graphs for longer and shorter sets, how (and when!) to speak to your audience, Tom’s method of getting a vision for each song and how to uncover the moments during rehearsal, a time-proven business model that will increase your income and build a strong fan base, and much, much more!
Contents of this 400+ page book include:
Foreword: Derek Sivers, founder, CD Baby
Introduction: Tom Jackson
SECTION #1-THE MADNESS BEHIND THE METHOD
Chapter 1-Why We Do This
Chapter 2-Where the Money Comes From
Chapter 3-How My Method Works
SECTION #2-PLANNING YOUR SUCCESS ONSTAGE
Chapter 4-Getting a Vision for Your Live Performance
Chapter 5-Creating Moments
Chapter 6-The Set List
Chapter 7-Shorter or Longer Sets
SECTION #3-A GOOD FOUNDATION
Chapter 8-Understanding Your Audience
Chapter 9-Loving Your Audience
Chapter 10-Confidence, Authority, and Charisma
Chapter 11-Courage to Take Risks
SECTION #4-MATERIALS, TOOLS, AND SKILLS
Chapter 13-Your Onstage Tools
Chapter 14-Roles of the Band Onstage
SECTION #5-POURING YOURSELF INTO YOUR SHOW
Chapter 15-What Rehearsal Should Look Like
Chapter 16-The Next Phase of Rehearsal
Chapter 17-Speaking to Your Audience
SECTION #6-LIVE MUSIC BUSINESS PRINCIPLES
Chapter 18-Setting Up Multiple Streams of Income
Chapter 19-The Music Business River: Creative Tributary
Chapter 20-The Music Business River: Business Tributary
Chapter 21-The Music Business River: Relationship Tributary
Chapter 22-Avoiding the 7 Deadly Sins of an Artist 425
Jaxicon: Tom Jackson’s lexicon of terms
“Tom Jackson is the best Live Music Producer in the world, period! The hidden gem in his book, however, is his section on Business Principles. Tom’s pinpointed the secrets to financial success in an artist’s career. Streams of income keep your family fed and your artistry growing. But if you don’t know how to capitalize on the powerful Moments and products you create, you’re missing the mark … and you probably won’t be around as long as you want to be and as long as we need you to be.” Mike Smith, manager (Restless Heart, Jaci Velasquez, David Frizzell, Salvador)